"Why hasn't X character shown up again yet, it's been years?! Why is Marvel taking forever to use X popular character?! If I were Feige we'd have Ghost Rider/F4/X-Men/Avengers in the first 5 years of the MCU!" I'll explain why.

"Why has X character not shown up again yet? It's been years!"

Feige is on record saying that after Endgame they wanted to focus on individual "one-shot" type stories/movies and that he didn't view anything after Endgame as having "Phases". (Hence why Phase 4 ended unceremoniously - this decision has been reversed as of now because they see this choice was a bad one). This is why you're seeing a bunch of projects happen without any real tie-ins or continuations (She hulk, moon knight, shang chi, etc).

Well after a few years of these projects not doing well (bad writing, studio interference, etc), Disney/Marvel has realized they need to pull back on these one-off projects and focus on the bigger picture and build up to another huge event like Endgame. The Agatha show is one of the last ones of that "era" of projects where they were making things about literally any and every character it seemed like (Still have Wonderman and Ironheart left). We won't be getting any more shows on D-list characters or random villains anymore after these for a VERY long while.

They're now focusing on main characters like DD/Kingpin, Spiderman, Deadpool, etc to try and bring the MCU to what it once was.

Production pipelines are literally ~3+ years long. They can't pivot these gigantic 300 million+ budgets on a dime like some uers think they can.

"Why is Marvel taking forever to use X popular character! If I were Feige we'd have Ghost Rider/F4/X-Men/Avengers in the first 5 years of the MCU!"

Now as to why Marvel/Disney isn't rushing to use every super popular character/franchise right now, we're going to have to use business sense and logic for this one. If you're running the MCU around the time of Endgame, where every project you're releasing is raking in hundreds of millions, people are going crazy over your movies, and you're in the general population's vision for every project you make, why would you throw your best characters out right away and blow your load early? At that time Marvel thought they could release LITERALLY ANYTHING and people would eat it up. Not a terrible assumption to make based on their success at the time. That's why back then they greenlighted all these random projects like Echo, Agatha, Ironheart, etc. It is a smart business move on their part to release projects about lower-tier characters at the peak of the MCU because this is when they can build up new franchises people otherwise wouldn't ever check out.

Everyone was wondering what was going to happen after Endgame, the most eyes were on the MCU at that point. Why would they release projects on their most popular characters at this point? It's smart for them to wait until the MCU is faltering to then release projects on these popular characters. If the interest in the MCU dies down (what is currently happening), only THEN do you "break the glass in case of emergency". We're seeing that currently with them bringing in DD/Kingpin and making the Netflix canon be part of the MCU. We're seeing Feige start to budge a little to garner more interest in the MCU. But he sure as hell isn't going to just panic and throw literally every character into the mix at once. Feige is on record saying he wants Marvel Studios to last longer than the comics, if they threw every popular character and franchise into the movies at once, it'd give them less "emergency" buttons. Their strategy (and it shows clearly if you look at how things have gone over the last 16 years), is to build up the MCU to a high point, then intertwine their releases with projects about lower-tiered (in the sense of popularity) characters who can coast along with the current raised interest from their popular characters - and who knows, maybe they can ride this wave and become A-tier characters themselves (see: Black Panther (RIP) and GotG).

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