Even though the hulk is one of the most popular superheros of all time why did both the 2003 hulk movie and the 2008 incredible hulk movie not sell very well?

If we were to compare the 2008 incredible hulk movie to the other MCU movies it would the worst selling MCU movie with a box office of $264.8 million which is only slightly more than what the 2003 hulk made which is 245.4 million. There also hasn't been a hulk movie since the 2008 movie I think because of who owns the rights to a solo hulk movie.

submitted by /u/zombiekjt
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